In marketing, you need to be looking at your campaigns and tweaking them constantly. Your audience is constantly changing, so if you want to keep up with them, then you have to change too. Sometimes it's as simple as adding a new color scheme or getting a new logo design. But other times, the changes might be more substantial, like what products are being offered or how they're marketed. As marketers, we know that sometimes it takes some time for these changes to take effect